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New CEO Outlines Aims

4 October 2017

Newly appointed chief executive Michael Dunford has outlined his aims for the future of the club.

In an exclusive interview with iFollow on his first day at the Proact, Michael first of all explained why he has taken on the role. He said: "It was an easy decision because I just felt that the owner, the board and staff were all committed to working towards the same aim of taking the club forward. If I can play a small role in helping them achieve that, it's going to be time well spent. 

"When I came up and met Ashley, he soon made it very clear that he wanted me to come in and assist him in running the club on a professional basis, bring in new ideas and motivate the staff. All the things you would expect from a chief executive."

The former Everton and Birmingham City chief executive is relishing the opportunity to oversee improvements both on and off the field at the Proact. "I'm really looking forward to it," he said.

"The league position is disappointing for everybody at the moment but I think Jack is a good appointment as he knows the club inside out. I'm looking forward to working alongside him and his staff.

"It's a family and we need to bring everybody together. The Chesterfield public care passionately about this club. They've been here for generations and we are simple custodians who have been here for a short period of time. We need their support now as much as we've ever done.

"We're imploring them to stay with us and bring along friends to swell the gates because the more people we get into the stadium, the more money we're going to have to build a strong club.  If you look at what the likes of Burton and Yeovil achieved in going up to the Championship, there's no reason why this club can't emulate that. 

"We won't get everything perfectly right all of the time, but there will be a lot of endeavour and a lot of professional capability. There will be a lot of things that we try to engage with the supporters. The Community Trust is vitally important to us and a lot of hard work has gone in there over the years. 

"There will disappointments along the way, but there is 100% commitment from the top, right through the club, to changing the fortunes round."

Watch the full interview on iFollow, which will be available from tomorrow morning.


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