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MEDIA WEEKLY: Video Nasties and Code Cracking

6 October 2016

Not the best week on Planet Spireites then, but the international call-ups do give us all the chance to rest for a weekend - or for the super keen go to see the youth team play at Oldham.

Promotional Dos and Didn'ts

As you are probably able to guess, the vast majority of items and articles on our website are sourced and produced by ourselves, however there are others - like this one from earlier this week regarding Burton Menswear - which we are asked to put out along with all the other clubs by the EFL.

These tend to surround league-wide commercial deals, and seeing as such sources provide essential revenue for a club like ours it's only fair that we join in with the fun of Sky Bet, Checkatrade or whoever the new Official Dog Cake Maker of the EFL is. 

That's not a random product by the way, there were bacon muffins for dogs at the artisan market in town last month, one of the few stalls I didn't want to snag a free taster from (once I'd realised they were for dogs, anyway).

This week we did turn down the chance to promote an EFL video though. We were asked to put the following video on our YouTube channel, with the FA's technical director Dan Ashworth talking about the benefits of the revamped Checkatrade Trophy.

After viewing the video we decided not to put it out. Our recent fan survey showed that only 6% of Spireites fans want the Checkatrade Trophy to continue with the Premier League and Championship sides competing alongside the League One and Two sides.

The video with Ashworth is nicely shot, but in saying how "excellent" the revamp principle has been, he talks only about the benefits of the trophy to the academy sides' players, seemingly forgetting that there are dozens of teams like Chesterfield also taking part, and whether it is benefiting clubs like us.

So, that's why we've not published the video.

The not so Da Vinci Code

Footballers are often unfairly stereotyped as being not quite the brightest bunch. In reality, a lot of players are in actuality as intelligent as the rest of us (that bit said with a sly wink, of course).

However, there was a moment recently to make Steve the kitman wonder. You see, the players' entrance at the Proact has a coded lock on it, mainly to keep out jealous Mansfield fans.

On the way back in from training, one player struggled to remember the code to get in, and after knocking on the glass for some Steve assistance was heard to mutter on his way in: "Why don't we put the code up on the door to make it easier for people to get in?"

Iain Pearce - Spireites Media Team

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