Love it or ignore it, social media is an increasingly pervasive part of our lives, and that includes at every football club up and down the EFL.
Praise and Grumble
Be it Twitter, Facebook or Instagram, social media is simultaneously one of the most rewarding and most frustrating aspects of the roles Nick and I have in the media department.
The rewards come from the instant interaction it enables with fans, players and other clubs, which is great for answering questions, knowing the daily Zeitgeist and being able to put information out in a more fun way.
The frustrations on the other hand come with the abuse we readily receive, especially after a loss, and with just how invasive it can be. If we're asked at 10pm on a Sunday night for some ticket details we do try to respond - but that does mean being on the job at 10pm on a Sunday.
I'm to blame for the club's Twitter feed on matchdays, and it's great fun, despite the odd typo here and there due to the speed of button-pressing while also trying to follow what the 22 chaps running about are doing.
Watching a Twitter feed following all the clubs across a Saturday afternoon is good entertainment, with GIFs and photos to celebrate goals from one team, contrasting with the more abrupt 'Goal Southend' tweets from the teams who have just conceded.
Hopefully, I'll not have to type any along those lines from the Valley on Saturday.
Matchday is also a key time to get things right as we tend to get over 300,000 impressions (views) of our tweets on a matchday, well above the typical 40-50,000 we get on a normal weekday. Just another interesting footballing by-product of the Twitter revolution.
Any club Twitterer will tell you however, that win lose or draw, you will get half a dozen tweets after the game berating your side for letting down a punter's accumulator for the afternoon. Accrington Stanley hit the nail on the head with their Twitter profile.
The internet's not a place for sitting still, and Twitter's developing trends only further pushes the e-envelope.
Not content with a full 140-characters, it was soon the case to attach a photo to your tweet to make it stand out. However, the lack of motion has more recently seen the emergence of GIFs and mini video clips.
More recently still and now emojis have hit us and need to be considered for every tweet. We do try and stay up with these things, with varying success. Ask a 13-year-old to find out how we're doing.
The Bottom Line
We're proud of our social media output, it's something we work hard on and it's reflected in our healthy levels of 'likes' and 'followers'.
Such figures are more important than just an nice ego boost for the club as well. The figures are used when we sell adverts and promotions to show the reach the club has, a financial input which makes a big difference to the club.
So if you don't already, get following us on Twitter or liking us on Facebook and, to borrow a horrible modern phrase, 'join the conversation' with the #Spireites.
Iain Pearce - Spireites Media Team