The EFL has announced a new partnership with Ginsters that will see the UK’s number one savoury pastry brand become an official partner of the EFL.
As part of the three-year deal, Ginsters will be giving fans the chance to win EFL match tickets and £3million in cash prizes via its 'Tickets and Tenners' campaign. Featuring on over 40 million Ginsters packs, EFL season tickets and VIP matchday experiences will also be up for grabs throughout the season.
A total of 2,500 pairs of tickets will be given away for matches across the Championship, League One and League Two during the course of what promises to be another exciting and drama filled EFL season.
Commenting, Shaun Harvey, chief executive of the EFL, said: “As a nationally recognised company that remains ingrained in its local community, values its heritage and recognises the important role football can play in society, Ginsters is an excellent fit as a partner for the EFL.”
Kieran Hemsworth, Ginsters managing director, added: "We are delighted to be partnering with the EFL for the next three years. We know that Ginsters consumers are really passionate about football and our sponsorship provides a fantastic platform for us to connect with fans and local communities across the country."