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Yorkshire Bank Launch Cycling Initiative

19 December 2014

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Yorkshire Bank have launched a new brand partnership which has seen the development of the Yorkshire Bank Bike Libraries programme in association with Cycle Yorkshire.

The programme is set to deliver a cycling legacy for all generations and abilities and is the first of its kind in the UK.

Yorkshire Bank are asking the people of Yorkshire to join the Yorkshire Bank Bike Amnesty and donate their unloved and unwanted bikes so that they may be refurbished. In spring 2015, these donated bikes will make up the Yorkshire Bank Bike Libraries and be available to individuals, local enterprises and community groups to borrow so that more people, young and old, can enjoy the benefits of cycling.

Donation Stations will be popping up all over Yorkshire and location details, together with full details of the programme, will be provided here. We will promote the Bike Libraries in our Yorkshire- based branches from early 2015 and these branches will be sent further information in January.

Bernard Hinault, world famous five time Tour de France winner; Brian Robinson, first Brit to finish the Tour and win a stage and Scott Thwaites, Commonwealth Games bronze medallist joined Gary Verity, CEO Welcome to Yorkshire and Helen Page, customer experience & marketing director, at the launch in Leeds.

Helen said, “We are delighted to be partnering with Cycle Yorkshire to launch the new Bike Libraries  initiative. At Yorkshire Bank we’re committed to supporting the local community and we hope, through this wonderful scheme, more people will be able to enjoy the benefits of cycling.”

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